Getting Organized for Writing

January 18, 2010 kk00700

  1. The four major components of Public Relations are research, planning, communication, and evaluation. The writing part comes after the first two components.
  2. When picking a computer the book stated many facts about the differences of a PC and Apple. The PC is cheaper and accounts for 90 percent of computers sold. Apple computers are a better overall product and work faster with less errors than the PC.
  3. A study conducted by the PRSA found that PR practitioners spend 6 percent of their time on research, 25 percent on the writing process and an overall of 70 percent working on a computer. 
  4. Media Directories are helpful to: get lists of publications, addresses, and names of different editors. The most up to date form is the online database which is updated daily.
  5. When writing for PR the best way to write is in short paragraphs that are focused to a target audience.

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Link to Book

Reading Notes for Chapter 1


Entry Filed under: Reading Notes - PR 3330

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