Creating News Features and Op-Ed Tips

March 1, 2010 kk00700

  1. A news release emphasizes the timely disclosure of basic information about situations or events while the feature story can provide additional background information, generate human interest, and create understanding in a more imaginative way.
  2. Feature stories all have the potential to provide more information to the consumer, give background and context about organizations, provide behind-the-scene perspective, give a human dimension to situations and events and generate publicity for standard products or services.
  3. The most common features are: case studies, application stories, research studies, backgrounder, personality profiles, and historical pieces.
  4. The feature has a letterhead, contact information, headlines, dateline, the body and a summary. It can be either single or double spaced.
  5. Op-Ed or opposite the editorial page  has a purpose of presenting a variety of views on current news events, governmental policies, pending legislation, and social issues. These should concentrate on a single idea, be very clear, avoid ramble, short sentences, use active verbs, and don’t mass mail the piece, instead send it to one publication at a time.  

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

 Link to Book

Reading Notes for Chapter 7

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Entry Filed under: Reading Notes - PR 3330

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