Selecting Publicity Photos and Graphics

April 14, 2010 kk00700

  1. The main components of a good photo are: technical quality, subject matter, composition, action, scale, camera angle, lighting, timing and color.
  2. When writing a photo caption you should never begin with “In the photo above …” or “This is a picture of …” instead you should write in an interesting way that sounds interesting to the reader. When explaining the photo, you should explain from the left to the right.
  3. Photographs add appeal to increase media usage of news releases or features. Although you should never send an attachment to an editor or reporter unless required to do so.
  4. Photographs are not the only art form that you can use for publicity purposes. Charts, maps, diagrams, line drawings and clip art also as widely used.
  5. It will cost more money to use a professional photographer but you will end up with great workable pictures. You have to be careful with retouching a photo that it does not change the photo too much and turn it into a completely different photograph.

 

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

 Link to Book

Reading Notes for Chapter 8

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Entry Filed under: Reading Notes - PR 3330

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