Writing for Radio and Television

April 18, 2010 kk00700

  1. Radio is a cost-effective way to reach large numbers of people. It reaches about 225 million adults on a daily basis while  television reaches 150 million viewers on a daily basis.
  2. Tips for successful radio and television story placements are:  topicality, timeliness, localization, humanization, and visual appeal.
  3. A public service announcement can be 10, 15, 20, 30, or 60 seconds long and most of these air after midnight. The best time to get PSA’s aired is in January while the worst timing is the few months leading to Christmas.
  4. Product placements or plugs, are negotiated by product publicists. These have become a major part of the television and film industry. Issue placement is an extension to this and is when programs write an issue into the scripts.
  5. Organizations and groups can get exposure by making community calendars, radio promotions, creative publicity ideas, and documentaries.

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

 Link to Book

Reading Notes for Chapter 9

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Entry Filed under: Reading Notes - PR 3330

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