Writing E-mail, Memos, and Proposals

April 19, 2010 kk00700

  1. E-mail reduces the cost of employee communications, increases the distribution of messages to more employees, flattens the corporate hierarchy and speeds up decision-making. It is primarily an informal memo system.
  2. Memorandums or memo is a brief written message which is usually a page or less in length. It is distributed to employees through the organization’s mail system. Today most memo’s are sent through e-mail.
  3. Letters are a more official or formal approach to writing. There can be two kinds of letters: single personal letter to a specific individual and the second kind of letter is less personal and often about a specific situation which is sent to a large number of readers.
  4. Proposals usually include: background and capabilities of the firm, client’s situation, goals and objectives of the proposed program, key messages, basic strategies and tactics, general timeline of activities, proposed budget, how success will be measured, a description of the team that will handle the account and a summary of why the firm should be selected to implement the program.
  5. A position paper, or “white paper” gives the organization’s perspective on a particular trend or industry. These should always begin with an “executive summary” or an overview, so people can read the highlights in a few seconds.

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

 Link to Book

Reading Notes for Chapter 14


Entry Filed under: Reading Notes - PR 3330

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