Becoming a Persuasive Writer

April 26, 2010 kk00700

  1. Persuasive writing should not be misleading or manipulative. The information should be the truth and not include anything that the writer does not believe themselves.
  2. Abraham H. Manslow’s hierarchy-of-needs theory list goes from our basic survival to our more complex needs. The needs from smallest to largest are: Physiological, Safety, Social, Ego, Self-actualization.
  3. Most of Public Relations writers spend their day creating messages that will persuade and motivate the people.
  4. Advertising and Public Relations messages sometimes use Propaganda in their work. A few common ways are by Testimonials, Bandwagon,and Card stacking.
  5. There are two types of audiences called the Passive and Active. Passive audiences is also known as the Inactive public and have little knowledge or involvement in the specific subject. Active audiences are the opposite and have an understanding of the subject matter but want to gain more knowledge about it.

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Link to Book

Reading Notes for Chapter 2


Entry Filed under: Reading Notes - PR 3330

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