Giving Speeches and Presentations

April 26, 2010 kk00700

  1. Choice of words should try to electrify the audience instead of putting them to sleep. Tips to do so are: use personal pronouns, avoid jargon, use contractions, use bold words, avoid empty phrases, avoid modifiers, vary sentence length, and use questions.
  2. The SPEAK method is a way for the audience to receive  nonverbal communication from the speaker. Smile, Posture, Eye contact, Animation, Kinetics (motion).
  3. A speech should have one to three key messages. To improve a speech you could make it shorter, make it sharper, start it off strong, use stylistic devices, include rhetorical questions, use light touch of humor, respect wordsmithing, use greater variety in research, avoid using audiovisual aids as a crutch, and end strong.
  4. Speeches provide opportunities for additional publicity by inviting the press to cover it, preparing news releases, distributing audio and visual clips, converting the speech to op-ed piece, reprinting it in a brochure, and posting excerpts on a Web page.
  5. Audiovisuals dramatically increase the ability of audiences to retain and understand information. Powerpoint can create attractive slides in a variety of formats. Just have to be careful not to overdo it otherwise it will have a negative effect.  

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Link to Book

Reading Notes for Chapter 15


Entry Filed under: Reading Notes - PR 3330

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