The 1982 Tylenol Crisis

April 26, 2010 kk00700

  A case that had never been solved is being discussed by Soterios Zoulas, to explain the public relation side of the story rather than the criminal.  In 1982 seven people died from laced Tylenol capsules. It explains what companies should do in crisis situations. The article is a little lengthy but very interesting on both the information about the case and what has occurred since the incident happened. It gives you examples that were used for this specific case and what steps were followed to reintroduce the Tylenol product.

Soterios Zoulas

Picture of Author,  Soterious Zoulas

              Link to Article

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Entry Filed under: PR Connections - PR 3330

3 Comments Add your own

  • 1. mblubaugh  |  April 27, 2010 at 3:50 am

    Hey!! I remember seeing this case on TV shows and also talking about it in classes. It is so creepy! I would love to know who would do such a thing. But obviously the PR people for Tylenol did something right because it is back to having a great reputation. The fact that they changed their design so they couldn’t be opened and released is a great starting point. However, it is too bad I wasn’t alive at this time to see how they went about advertising and their process to repairing their reputation. It is kind of similar to how Toyota is now having to go through major PR crisis management after all the accidents with their vehicles.

    Thanks for the post!!

    • 2. The Man behind the Microphone  |  April 27, 2010 at 7:55 pm

      This post reminds me of a post I commented on earlier about Toyota. The Tylenol crisis and the Toyota crisis go hand-in-hand in my opinion. I wasn’t alive either when it happened but I am curious to see the reaction people were giving compared to the reaction of the Toyota recalls. It just shows that has PR practitioners you have to go into everyday expecting the worse and being prepared to deal with it. It is a scary situation to go into but it would only make you stronger as a PR practitioner. I would say that Tylenol has done pretty good for themsince the crisis.

  • 3. Blog Comments « The&hellip  |  April 27, 2010 at 9:18 pm

    […] #15 Title: The 1982 Tylenol Crisis – Kate Kavanaugh Post Posted […]


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