10 Ways PR People Drive Journalists Crazy

April 28, 2010 kk00700

 10 ways that PR people can sometimes drive journalists crazy:

 1. PR use excessive hype in writings, journalists consider it to be poorly written. PR people could change their use of words to try to accommodate the journalist style.

2. Miscommunication. When the PR professional thinks that they are supposed to do one thing and in reality they were asked to do something completely different. This could lead to problems because if the journalist expects something and then gets a completely different thing it could get them in trouble by someone higher up.

3. Not meeting deadlines. PR professionals need to make sure that they know when things are due or need to be submitted. Get work done in advance so you don’t have to worry about being on time with your work. It does not look good on the PR person but also makes the journalist look bad if they have a deadline to meet.

4. Not doing the necessary homework. PR people need to do research prior to writing a story. They need to know exactly what they are talking about and have sources to back up the writing. Without doing the homework can lead to a not so good story.

5. Making mistakes in the writing, using nonfactual information. PR people need to go over work when complete to make sure that there are no errors. They also need to stick to the facts to be able to get along with journalists.

6. Repeated calls and follow ups from PR professionals. PR people can overdo it with the follow up calls. They should call once to make sure that the information was received and then leave it alone. Too pushy could ruin chances in the future.

7. PR professionals calling the journalist about something that was not published. When something that the PR person thought was going to be published and was not, the PR person should not call the journalist to figure out why. If it was not published there was a reason and just because you call does not mean it will be published.

8. Attach the attachments. When a document is made and has attachments then the PR person needs to make sure that everything is together and sent out properly. You would not want to send one piece and forget the others that accompany it.

9. Sending invites. PR professionals going beyond there job and actually inviting specifics to press conferences and events that the journalists are in charge of arranging.

10. Lack of sources. PR professionals do not give the journalists enough information that backs up the story. They need to give the sources and have the sources be reliable.

Cited: Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Week 13 – Topic of the Week List of how PR People Drive Journalist Crazy

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Entry Filed under: Topic Of The Week - PR 3330

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