Posts filed under: ‘Topic Of The Week – PR 3330‘




10 Tips for PR Students New To Blogging

— For PR students who are new to blogging here is a list of my top 10 tips!

1) Make sure to keep up with the blogs, do not get behind.

2) Have the layout of the blog attract readers. Be informal – Do not be too blunt on the topic, try to make it entertaining.

3) Include links from your blog to others but without the http involved.

4) Be sure to double check the grammar and spelling.

5) Get creative, include pictures and videos.

6) When commenting on other blogs, be sure to give your true opinion. Others will like to hear what you have to say and they might comment back to yours in return.

7) Do not just stick to boring topics because that’s what you think you’re supposed to do. You can find some very interesting things online and it relate to the topic at hand.

8) Include examples of your work through links in your blog. It can show others your abilities.

9) Do not be nervous to explain feelings through blogs. You might have to warm up to this one.

10) Have fun with the blogs!

Week 16 – Topic of the Week Advice about Blogging

Add a comment April 28, 2010

Social Media News Releases

A Social Media News Release is an online format of a news release. It is written with many different audiences in mind and can be seen by many online networks. A usual SMNR will have the main story or release, quotes, photos, contact information, hyperlinks, boilerpoint and tags. It is very attractive to the eye and looks very organized. From my experience in making one, it can be very time consuming at first but once you get an understanding of what you have to do you can barrel through it. This should be used when trying to reach the online media world or if you need to send it out to people who are not close to you. It can be a nice aspect because it can be viewed by many others online and they could offer their insight. Below I have attached four different links. The first will take you to an online site that explains what a SMNR is. The second site will explain how to write a SMNR and the different components included. Third, is a site that you can actually build your SMNR by helping you go through steps along the way to keep you more organized. The final link is to my SMNR that I wrote for my PR Writing class. It is about the Special Olympics. Hope you enjoy!

What Is A Social Media News Release

How To Write A Social Media News Release

Online Site Where You Can Build Your Own Social Media News Release

Example of Social Media News Release

Week 15 – Topic of the Week on Social Media News Releases

Add a comment April 28, 2010

Five Steps To MultiMedia Storytelling Reaction

I really did not know anything about multimedia storytelling prior to taking this course. I learned while taking the five steps to multimedia storytelling was that multimedia stories are nonlinear. They are multi-dimensional which makes sense because the word multimedia. Before beginning you become organized and choose your focus. I also found out that in step two, there are three main parts to the story. First is defining, where you find the main points and the background information. Second is the identifying, where you figure out what kind of media works best and finally is the storyboard part. This is where you actually do the constructing and the sketch.

I was surprised at the fact that there were so many components involved with this storytelling. I thought you would have a outline then actually the output of the story when in reality you have to choose, make the storyboard, report with the multimedia, edit everything for the web, and finally have the productions on the story.

I would want to know more about editing section. I love editing things and especially things online seem to interest me. In this little course it only gave a quick overview of the different kinds of media and how to do the editing for each one. It did not go into depth of what you had to do so it was not that helpful to me because I am new to all of this.

The NewsU Five Steps to MultiMedia Storytelling Course.

Week 14 – Topic of the Week Reaction to NewsU Course.

Add a comment April 28, 2010

10 Ways PR People Drive Journalists Crazy

 10 ways that PR people can sometimes drive journalists crazy:

 1. PR use excessive hype in writings, journalists consider it to be poorly written. PR people could change their use of words to try to accommodate the journalist style.

2. Miscommunication. When the PR professional thinks that they are supposed to do one thing and in reality they were asked to do something completely different. This could lead to problems because if the journalist expects something and then gets a completely different thing it could get them in trouble by someone higher up.

3. Not meeting deadlines. PR professionals need to make sure that they know when things are due or need to be submitted. Get work done in advance so you don’t have to worry about being on time with your work. It does not look good on the PR person but also makes the journalist look bad if they have a deadline to meet.

4. Not doing the necessary homework. PR people need to do research prior to writing a story. They need to know exactly what they are talking about and have sources to back up the writing. Without doing the homework can lead to a not so good story.

5. Making mistakes in the writing, using nonfactual information. PR people need to go over work when complete to make sure that there are no errors. They also need to stick to the facts to be able to get along with journalists.

6. Repeated calls and follow ups from PR professionals. PR people can overdo it with the follow up calls. They should call once to make sure that the information was received and then leave it alone. Too pushy could ruin chances in the future.

7. PR professionals calling the journalist about something that was not published. When something that the PR person thought was going to be published and was not, the PR person should not call the journalist to figure out why. If it was not published there was a reason and just because you call does not mean it will be published.

8. Attach the attachments. When a document is made and has attachments then the PR person needs to make sure that everything is together and sent out properly. You would not want to send one piece and forget the others that accompany it.

9. Sending invites. PR professionals going beyond there job and actually inviting specifics to press conferences and events that the journalists are in charge of arranging.

10. Lack of sources. PR professionals do not give the journalists enough information that backs up the story. They need to give the sources and have the sources be reliable.

Cited: Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Week 13 – Topic of the Week List of how PR People Drive Journalist Crazy

Add a comment April 28, 2010

Podcast: The Creative Career

The one podcast that I listened to that really stood out to me above any other was the one called “The Creative Career.” It was a girl named Christie Maliyackel who works for a health care consulting firm. She explained how writing was her true passion and she had a goal to one day become an author. She explained that having a side project is important and it’s a way to do something you enjoy and still be able to pay the bills. She explained that you need to be able to balance your time between the job and the side project you chose. She has her side project during nights and weekends which is writing a novel called Lucyland. The novel is a story about her life and began lightheartedly and received positive feedback from friends which caused her to became motivated and continue what she loved. She invested so much time and energy into her writing that she did not want to quit and decided to see where it went from there. When she was about 50 pages into writing she started developing an outline and decided where she wanted to go from there and how it would end. It has been a few years since she began the project and has finally completed her novel. She offered some advice to student and people who are about to start their career. She said that you have to go in with the mindset that it will not be your dream job. She explained that you have to look at the corporate culture of the company you are working for and make a personal decision if the company is a good fit for you. You need to think about your future in that company and decide if you’re going to be happy. If your not then you should keep an eye out for something else to where you are happy and enjoy your day. Her final thought in the podcast was not to freak out on the first day at a new job because it is not worth the stress. This podcast was special to me because my mom has always told me the same information. She said you need a hobby along side the career and make it something you love.

Podcast: The Creative Career

Week 12 – Topic of the Week PR Podcast

Add a comment April 28, 2010

Infographics

The main reason for using charts is to make figures understandable and to the viewer or reader. Infographics are computer-generated artwork used to attractively display statistics in the form of tables and charts. The normal graphs are being dressed up to become more appealing and easier to understand at the same time. This is when they try to incorporate representations of the subject into the chart itself. Infographics can be prepared using Microsoft Office applications or the more sophisticated software from Adobe such as InDesign or Illustrator. Many large productions will have their own graphic department and then make their own infographics to incorporate into the tables or charts. If it is a small production they will not have the ability to have their own graphic department and such will then use colorful charts along with high-resolution photographs. I would create one to show how the images can help to explain or be a part of the photograph but I do not have the appropriate programs to do so. I found one example online that I found to be very interesting and eye-catching. The graph is incorporated into the photograph fully and you have a complete understanding that the graph has to do with bicycles. Infographic Example

Week 11 – Topic of the Week on Information on Infographics

Add a comment April 19, 2010

PR OpenMic

At first when I made my profile at PR OpenMic I thought it was just another social network that I had to join for my PR Writing class. Once I was a member and had a little time to look around the site I noticed that there was a lot more to it then just having friends and a picture.

It has different sections to where you can see recently posted blogs, videos, and then something that really interests me was how you could see information on internships or jobs. This aspect would be extremely helpful to someone who is about to graduate college or just previously graduated. You can view the people who post that they are looking for the job or for the company speaker who is currently looking to hire for the position. Internship or Job Section

Another thing that was interesting to me was how you could see the different groups of people and their classifications. You could see if they were faculty, students or practitioners. And you could then look up an individual by name or within the classification. Another aspect that was interesting was that you could browse the whole category of people if you didn’t have a specific person in mind. Here below is a link to browse the students section of the website. Profile Members – Student Section

Something that would come in handy when trying to become more involved with the Public Relations field is to view and if possible attend upcoming events. Through this site there is a link you can go to and be able to view these events. They are split up by the type of event you are looking for or you can view them all. By attending the events and getting your name out there you would then have a higher chance of getting a job you wish and people putting your name with your face. Upcoming Events Section

This website was very intriguing and although I did not have many friends it is a building process that will continue to grow. The more I get on this website the more information I can attain for my career and be able to build the connections for my future.

PR OpenMic

Week 9 & 10 – Topic of the Week Reaction to PR OpenMic Profile

Add a comment April 19, 2010

The Lead Lab Reaction

The NewsU The Lead Lab course was extremely helpful in writing a lead to a story. I understood the concept of writing a lead but now after going through all of the exercises and little quizzes I have improved drastically. I learned that your lead is supposed to be 1 to 3 sentences long and should include the basics of the story as well as making it interesting and cause the reader to want to continue to read the story.

My lead in a story would always be too long. I thought that it was important to include all of the information at once but once I took the course it explained that you do not do that. Instead you give the basics and get into more of the detail within the rest of the story. If I put all of the key information in the lead and then just had the other less important key messages at the end it would cause no one to read past the lead of the story.

The main thing that surprised me was how short the lead is supposed to be. The lead is only supposed to be 1 to 3 sentences long when I thought it was supposed to be the same as any other paragraph. I would always clutter the lead when it is supposed to be short and to the point.

Something that I would like to know more about is what exactly would be a perfect lead. During the course it gives you examples of good leads and others that are not as well written. I wish that during the course it would give you the “perfect lead.” I know being perfect is hard to do but I would like to know how my lead could be improved even more. The more I practice writing leads the better I will become but I would want to know what the trick is for the news writers.

The NewsU The Lead Lab course     

Week 8 – Topic of the Week Reaction to NewsU Course

Add a comment March 7, 2010

Twitter

Before this past week I never had a Twitter account. I always was told that you just update your status on what you were doing so I thought it was stupid and a waste of time. By creating it for my Public Relations Writing class I learned that it was not as stupid as I thought.

The one thing that was very interesting to me about the whole site was that you were able to search for people and they could find you. It was not only people who had pages and instead different companies had them as well. The information posted as a Tweet was not stupid but actually gave you interesting random facts. Being new to the account I could tell who has been using Twitter for a long time compared to the new people. At first I wouldn’t know what to post and I would only do one post a day. When looking at other profiles the people link websites and commented on others post. I didn’t figure out anything like that until it was over half way through the week.

I think that now that I have a Twitter account I will continue to use it. It will be helpful to keep in contact with Public Relations professionals. I would be able to get some good advice as well as view the same content as they do. This could help later once I get closer to graduating and trying to find a job. The account will also be a way to keep in contact with other students involved in my writing class. In case I need anything during the remainder of the semester they are just a click away. Twitter is also a way to keep in contact with a few of my friends. Although most of my friends do not have an account after they saw me doing my Tweets a few made their own account to see what it was all about.

It is still going slow for me but as I get more comfortable with the website and how to do all of the things capable I assume I will use it more frequently.

My Twitter Page             Week 7 – Topic of the Week

Add a comment February 25, 2010

Newsworthy?!

A story becomes newsworthy when it is recent information reported by the news media that the viewers would be interested in. There are a few aspects involved in composing the story.

You have to be sure that the story is current. By this I mean that the story is written and published within a good time limit to when the event occurred. If it isn’t then the readers would not be interested because the topic had already been discussed by someone else and they already knew about it. Another key in writing is to make sure that it will attract a reader. If the story is boring and doesn’t catch the attention at the beginning then many people will not keep reading. The story should have significance to where it impacts the readers. If it only is toward a handful of people then you would want to make it broader to attract a considerable amount of people.

Anything out of the ordinary always gets readers interested. If there is a topic that sounds strange or unusual then most of the time the reader will want to find out more and continue the reading. When writing about other people like celebrity gossip the “normal” people want to know about how these famous people live. This is just like the magazines and reality TV shows about famous people and their day to day life.

When a story includes a form of conflict or a current issue is being viewed by multiple people with opposite positions this is another way to create the news. Newness is the final part in forming a news story. This is stating that the information going toward the story is new to the readers. If there is a new product going into retail, new store coming to town or updated version of something previous.

These are a few ways to make sure that the story is going to get the attention needed without being a flop. These different concepts also allow for the story to be newsworthy.

Week 6 – Topic of the Week Newsworthy

Add a comment February 21, 2010

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