The PR Follow-Up Etiquette

  This article was very interesting to me because it was explaining exactly how to act while on the phone with the local media. This article tells you exactly what to do and also what to avoid in getting the best reaction to the phone call. The article also explains that if that particular media does not like the piece you have written you can dig a little to find out how to better accommodate there needs. It explains that without these follow-up calls it is far less likely that your piece will be published but then again if you handle the phone conversation in an incorrect manner, which can also ruin your chances on that one piece or any in the future. This article is definitely interesting and worth the time reading if you plan on getting your work published through local media sources.

Link to Article

 

Author: Anthony Mora, Public Relations Professional.

Add a comment April 27, 2010

Domino’s Pizza Public Relations Tactic

This is a video that was posted on YouTube about a year ago dealing with the incident that occurred at a Domino’s Pizza shop in North Carolina. The employees were playing with the food and doing inappropriate things with the food then sending it out to customers. This video shows the reaction to what had occurred and what the President of Domino’s said in his statement.

Add a comment April 27, 2010

How Do You Explain PR To People?

This blog post interests me because I am a PR major at Georgia Southern. When people ask me what my major is and I respond and tell them PR, rarely does anyone know what that means. They ask me what department I am in, what kind of work I would do and what my options are for when I graduate. This explained what the PR practitioners could do and how most of the work is done behind the scenes. Read the article to get a better understanding and a more in depth explanation of what public relations is.

blurry

Link to Blog

Add a comment April 27, 2010

Taking A Step Back: Reflecting On Your PR Career

  While looking up different things about Public Relations I found a blog from the company website of Burrelles Luce. The blog was talking about looking at where you are in your career of public relations. It was her answers to questions that she was asked and shows that she had to put some thought into her answers. I think it is a good thing to be asked questions about your job every now and then just to answer some personal questions. If you get upset with your job and are not happy answering the questions could be a way to make a change. I know that I don’t have a career yet but its something that I need to keep in the back of my mind as for when I am older and in the public relations field.

Flickr Image: HckySo

Link to Blog

2 comments April 26, 2010

The 1982 Tylenol Crisis

  A case that had never been solved is being discussed by Soterios Zoulas, to explain the public relation side of the story rather than the criminal.  In 1982 seven people died from laced Tylenol capsules. It explains what companies should do in crisis situations. The article is a little lengthy but very interesting on both the information about the case and what has occurred since the incident happened. It gives you examples that were used for this specific case and what steps were followed to reintroduce the Tylenol product.

Soterios Zoulas

Picture of Author,  Soterious Zoulas

              Link to Article

3 comments April 26, 2010

Giving Speeches and Presentations

  1. Choice of words should try to electrify the audience instead of putting them to sleep. Tips to do so are: use personal pronouns, avoid jargon, use contractions, use bold words, avoid empty phrases, avoid modifiers, vary sentence length, and use questions.
  2. The SPEAK method is a way for the audience to receive  nonverbal communication from the speaker. Smile, Posture, Eye contact, Animation, Kinetics (motion).
  3. A speech should have one to three key messages. To improve a speech you could make it shorter, make it sharper, start it off strong, use stylistic devices, include rhetorical questions, use light touch of humor, respect wordsmithing, use greater variety in research, avoid using audiovisual aids as a crutch, and end strong.
  4. Speeches provide opportunities for additional publicity by inviting the press to cover it, preparing news releases, distributing audio and visual clips, converting the speech to op-ed piece, reprinting it in a brochure, and posting excerpts on a Web page.
  5. Audiovisuals dramatically increase the ability of audiences to retain and understand information. Powerpoint can create attractive slides in a variety of formats. Just have to be careful not to overdo it otherwise it will have a negative effect.  

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Link to Book

Reading Notes for Chapter 15

Add a comment April 26, 2010

Avoiding Legal Hassles

  1. Misappropriation of personality is also called trademark infringement. This is when there was no permission to use the article and the licensing fees were not paid. This is just telling you to be careful not to steal someone else’s work, photos or slogans unless you have obtained permission first.
  2. The protection of trademarks has three guidelines that must be followed: They are not allowed to be verbs, They must be proper adjectives, They have to be capitalized, They can not be plural, They must also be followed by a noun or phrase.
  3. The copyright law is the protection of creative work but does not protect against ideas. Copyrighted material needs to obtain permission before duplicating.
  4. Employees in companies encourage their workers to have a blog but they have to follow special guidelines. This is a good way to obtain information and get involved in discussions. The blogs are not allowed to talk about other workers within the company. This leads to lawsuits and invasion of others privacy.
  5. A freelance writer, photographer, or artist owns their own work. Unless a contract has been negotiated a company cannot use or publish it. When the work is used by the company it then is called work for hire.

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Link to Book

Reading Notes for Chapter 3

Add a comment April 26, 2010

Becoming a Persuasive Writer

  1. Persuasive writing should not be misleading or manipulative. The information should be the truth and not include anything that the writer does not believe themselves.
  2. Abraham H. Manslow’s hierarchy-of-needs theory list goes from our basic survival to our more complex needs. The needs from smallest to largest are: Physiological, Safety, Social, Ego, Self-actualization.
  3. Most of Public Relations writers spend their day creating messages that will persuade and motivate the people.
  4. Advertising and Public Relations messages sometimes use Propaganda in their work. A few common ways are by Testimonials, Bandwagon,and Card stacking.
  5. There are two types of audiences called the Passive and Active. Passive audiences is also known as the Inactive public and have little knowledge or involvement in the specific subject. Active audiences are the opposite and have an understanding of the subject matter but want to gain more knowledge about it.

Public Relations Writing and Media Techniques 6th Edition – Dennis L. Wilcox

Link to Book

Reading Notes for Chapter 2

Add a comment April 26, 2010

About Me

I go to school at Georgia Southern University and am a Junior PR major. I have been here for 2 years now and previously went to school at Charleston Southern University in North Charleston, South Carolina. I transferred because the school was only 4,000 students and I wanted to get closer to UGA because that is where my brother goes to school. He and I were very close growing up so being far away from him and hardly seeing him was hard to do. I am originally from Pennsylvania and have moved a total of 9 times. I have a Bouvier named Oscar, which is a type of dog, who is now 3 years old and I miss him like crazy! I only get to go home for Christmas break and during the summer. This year I hope to get an internship back home otherwise I will work at the KinderCare Daycare and teach pre-school which is what I have done for the past 5 years. I miss my family like crazy and can not wait to see them when the school year is over! If you have any questions feel free to ask!!

Add a comment April 26, 2010

Infographics

The main reason for using charts is to make figures understandable and to the viewer or reader. Infographics are computer-generated artwork used to attractively display statistics in the form of tables and charts. The normal graphs are being dressed up to become more appealing and easier to understand at the same time. This is when they try to incorporate representations of the subject into the chart itself. Infographics can be prepared using Microsoft Office applications or the more sophisticated software from Adobe such as InDesign or Illustrator. Many large productions will have their own graphic department and then make their own infographics to incorporate into the tables or charts. If it is a small production they will not have the ability to have their own graphic department and such will then use colorful charts along with high-resolution photographs. I would create one to show how the images can help to explain or be a part of the photograph but I do not have the appropriate programs to do so. I found one example online that I found to be very interesting and eye-catching. The graph is incorporated into the photograph fully and you have a complete understanding that the graph has to do with bicycles. Infographic Example

Week 11 – Topic of the Week on Information on Infographics

Add a comment April 19, 2010

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